Launch campaign for Kat Von D Beauty’s new mascara that showcased the vegan ingredients. Campaign photography was based on the product’s key differentiators: the use of vegan ingredients and the mascara’s voluminizing effects. On set, I contributed to the creative direction and problem solving and handled all post production for the assets. After photography was finished, I designed all the assets needed for launch. This included global in-store fixtures, window animations, end caps, towers, billboards, booths for pop-ups, influencer gifting, in-store takeovers, and digital assets. I also provided creative direction for assets created in other regions and reviewed them for consistency.
Role: Art Direction & Design
Creative Director: Angela Kongelbak.
