Rothy’s launched a special release program called collectors edition. Each product drop was supposed to be special, unique, and highly covetable. The art direction is a departure from our typical product photography because it was meant to feel different to our consumer. We were aiming to target existing customers who are existing Rothy’s fans and are looking to build their Rothy’s collection with special low number releases.
Role: Art Direction
Creative Direction: Caroline Reece
Photography: Clayton Cottrell
Styling: Keaja Kordy
