Visual campaign for the launch of Rothy’s accessories, a new category for the brand outside of footwear. This campaign featured placements all throughout New York City like the New York Times, Newsstands, Subwaycars, and even painted murals. Our main goal was brand awareness paired with impactful product-first imagery that celebrated our new products. Overall this was a very successful campaign that translated into impactful sales and an increase in brand awareness.
Role: Design
Art Direction: Michelle Villasenor
Creative Direction: Lindsey Bissing
